This site doesn’t exist to make money. It’s not a brand launch, it’s not a side hustle, it’s not a funnel, a passive income stream, or an attempt to “scale.”
Nothing is made from this.
Because sometimes you want to wear something that says:
This storefront exists so that we (and you) can get those things at cost. No profitable markup. No “join the waitlist.” Just drop-shipped from a print-on-demand service, exactly how you see it.
Because then we’d have to care about profit margins, growth strategy, and “leveraging the brand”, which sounds exhausting.
And let’s be honest, that starts to feel a little… questionable. Making money off it just wouldn’t sit right, so we don’t.
We’re not here to upsell. We’re here to exist, quietly and inefficiently.